Inbound Marketing a Tool to Improve Marketing

One interesting fact is that Inbound Marketing has always been more of a sales tool than a marketing tool. Although, today sales people are starting to catch on, but the truth is, most are still missing out.

In a hope to snare a few leads many marketing budgets are spent broadcasting across multiple formats, the major one being outbound marketing. Cold calling, mass mailing, billboard advertising, and commercials are few of the techniques involved in outbound marketing meant to get your product or service in front of lots of people in the hopes of engaging with a few.

But in today’s date outbound marketing isn’t of much use to people as potential buyers do a lot of research and educate themselves before making any purchasing decision. Hence to get your hands on potential leads, it’s important to provide people with the education and background information they are looking for to help them solve problems or make a decision to buy.

That’s where inbound marketing comes in: it helps to educate your prospects and  bring you more educated, qualified sales leads – this will eventually help your sales team to reduce the time and energy they spend talking to unqualified prospects or leads who aren’t really ready to buy.

Most salespeople and sales teams are clueless about how to leverage their company's content, marketing channels and online community of supporters - to pull prospects through their sales funnels. They're all missing a huge opportunity to improve sales productivity. Probably the biggest sales productivity tool since the telephone.